Scholl campaign
I built the art direction around the contrast between everyday tension and moments of relief, using the 3D frog as a playful yet memorable visual guide. The frog's soft materials, rounded shapes, and relaxed body language were intentionally designed to embody comfort and ease, acting almost as a physical manifestation of pain relief. I grounded the world in relatable daily-life scenarios, then used polished 3D animation to elevate the product benefit without feeling clinical. The frog helps bridge realism and charm, making the message feel accessible, warm, and human.
Client
Scholl
Year
2022
Duration
8 weeks
Role
The main challenge was communicating pain relief and relaxation in a way that felt emotional rather than functional. Foot and body care can easily become overly technical or forgettable if treated too literally. I needed to ensure the frog didn't feel like a gimmick, but instead a meaningful storytelling device that reinforces trust in the product. Balancing product clarity with character-driven animation was key — especially making sure the message landed quickly in everyday contexts.
I solved this by integrating the frog directly into moments of relief, letting its presence visually signal comfort before the product is even explained. Through expressive animation, gentle timing, and tactile interactions, the frog becomes shorthand for relaxation and support. By pairing familiar daily-life stress points with a consistent, friendly 3D character, the story clearly shows that Scholl products are there to help people unwind and relieve pain — turning an abstract benefit into something instantly felt and remembered.
