AIGC for Midnite
I designed the art direction to be bold, energetic, and contemporary, centered around a vibrant "Midnite Green" palette to stay true to the brand identity. I integrated a mix of 2D and 3D graphics, blending stylized motion graphics with surreal imagery to create a unique visual language. Through dynamic cinematography, fast-paced cuts, and intentional close-ups, I aimed to capture the user's excitement while showcasing the app's features in a way that feels trendy and relatable to a tech-savvy generation.
Client
Midnite
Year
2026
Duration
2 weeks
Role
My primary challenge was to create a promotional piece that could break through the noise of a crowded and highly competitive betting market. I needed to distance the brand from traditional bookmaker tropes—like the "grandad's bookie" clichés—to appeal to a younger, digital-first audience. The goal was to produce something that felt fresh and exciting rather than just another standard commercial.
I addressed this by merging creative storytelling with cutting-edge technology, specifically collaborating with Google DeepMind to utilize their Veo AI video generation model. By using AI to craft the more surreal and visually striking segments, I was able to achieve a futuristic aesthetic that highlights a commitment to innovation. The final result is a high-energy, captivating video that effectively communicates ease of use and positions the platform as a modern alternative to traditional betting.
