Motion Wheel 2025
My art direction for this reel focuses on a high-energy, versatile aesthetic that adapts to each brand's specific soul. For the Midnite segments, I leaned into a "neon-fast" style, using vibrant greens and surreal AI-generated imagery to capture a digital-first buzz. In contrast, when working with brands like Samsung and Hublot, I shifted my focus toward sleek, polished, and sophisticated visuals. My goal across the entire reel was to maintain a signature sense of dynamic motion and modern color theory that keeps the viewer locked in.
Client
Multiple
Year
2025
Duration
5 weeks
Role
The biggest challenge I faced was demonstrating my range across vastly different industries without making the montage feel like a collection of random clips. I had to prove I could master high-concept AI integration—specifically using Veo—while still delivering the luxury cinematography required for high-end tech and watches. It was a balancing act: I needed to showcase individual brand identities while ensuring my own creative voice remained the unifying force throughout the video.
I solved this by using a high-tempo editorial rhythm, employing fast-paced cuts and intentional transitions to create a consistent pulse throughout the reel. I also used a unified sound design and a driving soundtrack to bridge the gap between the playful animations and the more refined luxury segments. By carefully curating the flow, I transformed these diverse projects into a cohesive story of how I blend traditional production with cutting-edge AI tools to deliver a high-concept, cinematic experience.
