Asos Valentine's Date Night
I wanted the film to feel bold, playful, and instantly relatable to a younger Gen-Z audience, leaning into a modern, high-energy Valentine's aesthetic rather than traditional romance. The visuals are fast-paced and expressive, using confident styling, close-up details, and dynamic cuts to highlight outfits as moments of self-expression. The tone is flirtatious but self-aware, mixing fashion with attitude so the date-night looks feel exciting, wearable, and socially native rather than overly polished.
Client
ASOS
Year
2023
Duration
4 weeks
Role
The challenge was to make Valentine's Day feel relevant and desirable to a younger audience that's often skeptical of cliché romance marketing, while still driving clear commercial intent. I needed to balance emotional appeal with fashion credibility, ensuring the ad didn't feel forced or sales-led, but instead spoke in a language Gen-Z recognizes and trusts. At the same time, the film had to clearly communicate ASOS as the go-to destination for date-night styling.
I solved this by centering the narrative around confidence, individuality, and the fun of getting ready, positioning ASOS outfits as tools for self-expression rather than just Valentine's purchases. By keeping the storytelling short, visually punchy, and attitude-driven, the ad feels native to social platforms and easy to engage with. This approach reframes Valentine's Day as a moment of personal style and excitement, ultimately encouraging younger consumers to shop ASOS for their own version of date night.
