Hublot Tourbillion
The art direction of this video is sleek, sophisticated, and luxurious. It uses a minimalist color palette, with a focus on metallic and dark tones, which is consistent with the Hublot brand. The cinematography is elegant and precise, with a focus on the watch's intricate details and mechanical components. The overall look is meant to be high-end and aspirational, appealing to a wealthy and discerning audience.
Client
Hublot Tourbillion
Year
2024
Duration
8 weeks
Role
The main challenge for Hublot was to create a promotional video that effectively communicates the watch's quality and craftsmanship without being overly commercial or sales-oriented. They needed to create a piece that feels like an art film, rather than a traditional advertisement, to appeal to their sophisticated target audience.
Hublot addressed this challenge by using high-quality cinematography and sound design to create a visually and aurally immersive experience. They focused on the watch's intricate details and mechanical components, using close-ups and slow-motion shots to highlight its craftsmanship. The resulting video is a beautiful and evocative piece that effectively communicates the watch's quality and craftsmanship, successfully positioning Hublot as a leader in the luxury watch market.
