Samsung skate park
This project spans the visual world for Samsung's skate-park experience: modular skateboard motifs, high-contrast colorways, and typography moments built around Galaxy Z Flip5. The look balances playful street energy with a clean, product-launch polish—patterns that scale from social snippets to large-format event LED, plus photography from the live runway and crowd.
Client
Samsung
Year
2024
Duration
4 weeks
Role
Unifying a wide toolkit—abstract patterns, UI-style icons, type treatments, and documentary stills—so everything still reads as one Samsung moment rather than scattered assets.
A tight palette of teal, mint, periwinkle, orange, and coral against black grounds the system, while repeating skate-deck geometries carry through every layout. The hero film and stage photography anchor the campaign in real energy, so the graphics feel like an extension of the event, not just a layered template.
